Our Bra Innovation

By focusing on engineering fundamentals and user-centric design, we have solved several issues with the traditional bra.

The bra is an article of clothing that nearly all women have problems with. Statistics indicate that up to 76% of women are wearing the wrong sized bra. We spoke with over 400 women and studied the lingerie industry to determine the root causes. We discovered the underlying issues causing discomfort was due to three reasons; First, breasts vary in size over the course of months due to natural hormonal changes within a woman’s body like period, birth control and menopause . Secondly, the traditional bra is made in standardized forms for manufacturing efficiency, but people don’t have standardized bodies, we have unique shapes. Due to this the traditional bra is simply unable to adapt and conform to these breast sizes. The third root cause is that it’s difficult to find a perfect bra especially when you have breasts that are in-between cup sizes. Many companies do not offer any options for them. 


Our bras are designed to be a toning second skin, providing natural and comfortable support.

Our line of bras dynamically conform to breast and body shapes and changes, inherently reducing pain that occurs from wearing an ill fitting bra. We have redesigned the traditional bra with advanced performance fabrics, 3D flexible underwires and medical gel straps. 



Fabrics are sourced by the leading producers of elastomeric kntted textiles with the expertise to develop and produce innovative textiles. 
Elastically differentiated fabric, which forms shapes in secrecy, our fabric combines a rigid part and an elastic part to become a discreet accomplice of the breast and body shape: very sheathing on the inside, on the outside the fabric masks the modeling action with a very beautiful jacquard effect, to mix with functionality and aesthetic brilliance!
Supersoft micro peachskin touch with invisible power zones. Anti-microbial and moisture transportation properties to be active and comfortable at the same time!

3D Wire Structure

We’ve replaced the traditional steel underwire with a 3D structure that is flexible and supportive. It’s designed to move with you, not against you.

Cooling Gel straps


Our straps are made out of a one-of-a-kind material that adapts like water and moulds uniquely to the contours of your shoulder and back.

Our straps help alleviate pressure and can distribute weight evenly on the shoulder, eliminating digging and red marks on your skin.